Guess is one of those iconic denim brands that hold a special place in our hearts. Founded in 1981 in Los Angeles, the label quickly became a huge success thanks to their fittings (tighter) and washings (lighter). They were the first to introduce a revolutionary washing technique that set the standard for the future of denim: the acid wash. And if you are a kid of the ’80s, I am sure you remember their Marilyn jeans with multiple zippers, on the sides and at the back of the bottom of the pant leg. Mostly because they were so tight, in order to get your foot in you needed to have the extra zipper space.
The cool factor surroundig the label was for a big part due to their advertising. They used beautiful models from the get-go and traditionally used black and white photos for their super sexy ads. Guess helped launch the careers of Claudia Schiffer, Naomi Campbell and Kate Upton, to name a few.
The brand sure made our denim heart skip a beat by launching the Guess Originals capsule collection this Fall. All items, for men and women, are inspired by the Guess designs from the ’80s and ’90s, have a contemporary twist and feature the famous triangle logo. The menswear pieces were heavily inspired by workwear from the ’90s and offers denim jackets, the classic white logo tee, acid-wash skinnies and hoodies. For women, the collection holds logo sweaters and tees, a lace-up body and a couple of very cool jeans.
We did a fun shoot with Jon and Alex, two ’80s kids that bring back the sexy touch of the early Guess campaigns. We kept their looks plain and simple with a big focus on the bold Guess Originals items. Big logos are officially back. We like.