Shake me don’t break me

9th February 2017

Belgium may be small, but when it comes to fashion, it is a big, BIG player. Since the Antwerp Six in the 80ies, a lot of labels have emerged and young talent is supported by a lot of nice initiatives. We teamed up with two young Belgian fashion labels to bring you this visual story, shot in a lovely bright space in Antwerp.

Ghent-based label Johny Be Good made the classic white shirt a bit more rock’n’roll by adding unique embroidery by illustrator Axelle Zwartjes. The leitmotif of the first collection is lovesickness. The tattooed white shirts tell the story of a woman who firmly believes in love, despite having her heart broken multiple times. The tattoos read ‘Love Me Tender’, ‘Kiss & Tell’, ‘Don’t Look Back’ and ‘Shake Me Don’t Break Me’.

The shirts look lovely when worn a bit oversized, slightly unbuttoned with rolled-up sleeves and light blue jeans. And the light wash goes great with the dark denim DCEMBER bags of designer Florien Pénard. Like a classic white shirt and a blue jean, the bags adapt to every season and occasion. They are handcrafted in Italy by local artisans and all materials are treated naturally. Just the way we like it.

Our model Nathalie was one of the first people to spot DCEMBER bags and she has been spreading the DCEMBER love ever since. They are great for carrying things around, of course, but they can also be a standout piece in your interior, especially the larger ‘Lou’ bag.

We shot these images in an all-white interior with minimal decoration, giving it the calmness and simplicity we like so much. The owner of this town house is Sumeyye, who runs Kif Kef. Sumeyye carefully selects vintage furniture from the 50ies to the 70ies era and repairs them to give them a second life. You can check her work via this link.

Sumeyye’s love for (interior) design is clearly reflected in her home. We had the chance to take some pictures at the second floor, a beautiful bright space, tastefully decorated with a great eye for detail. Soon, you can rent a little piece of heaven in her home, as soon as the renovation works are completed.

Nathalie is wearing:

All shirts: Johny Be Good (here)
All jeans: Levi’s
Bags: DCEMBER bags (here)
Necklace: Swarovski (here)

All pictures by Rahvice
Hair & make-up by Roberta Pellegriti
Production by Marianne Lenaerts